Tim Hortons annual Smile Cookie campaign raises a record $108,391 for KHSC NICU

With plenty of goodwill to go around, and smiles to spare, Kingstonians rallied around this year’s Tim Hortons Smile Cookie campaign to raise some serious (cookie) dough for the region’s tiniest patients: a record $108,391.

“Could Smile Cookie break the six-figure mark, locally, was the question on everyone’s mind,” says Liz Wilson, Chair, University Hospitals Kingston Foundation (UHKF) Board of Directors. “All of the restaurant owners and team members wanted to do it, the community was energized, and together we did it!”

Proceeds from the annual campaign will be used to purchase life-saving equipment and support the redevelopment of Kingston Health Sciences Centre’s (KHSC) Neonatal Intensive Care Unit (NICU).

“The Smile Cookie campaign highlights the growing generosity of Kingstonians,” says Kylee Moore, Tim Hortons restaurant owner, “From the hard working team members who decorate each cookie by hand, to the guests we serve every day, to our hospital partner, we’re so thankful that we are able to play a role in making a difference for the babies and their families in the NICU.”

Nationally, the Tim Hortons Smile Cookie campaign also set a new record, with nearly $7.8 million raised on behalf of charities, hospitals and community programs from coast-to-coast-to coast.

Thanks to the generosity of participating locations in the Kingston area, the commitment of staff and nearly two decades of enthusiastic community support, Tim Hortons has donated more than $700,000 to Kingston Health Sciences Centre.


KHSC’s KGH site NICU is the only high-risk obstetrical centre for southeastern Ontario. Kingston is one of only five communities in the province to offer sophisticated, innovative high-risk neonatal care and is part of a provincial network of specialized neonatal services, with 14, Level 2 and eight Level 3 (higher acuity) beds. KGH cares for babies from the Kingston area, as well as from across the province when other NICUs are full. More than 400 newborn babies are admitted to the NICU each year. The average occupancy rate is 108 per cent and the number of admissions is expected to rise over the next decade.

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